ABOUT US
Our Philosophy
It is our goal to provide an opportunity for children and young adults of all economic backgrounds to be a part of the confidence building, athletic activity that we love! Competitive cheerleading is a growing sport that develops the character and potential of each athlete on an individual level while creating an atmosphere that emphasizes teamwork and cooperation. We have built a reputation for entertaining, action-packed routines using safe stunting techniques with a focus on clean execution. We believe in providing a challenging, positive, and enjoyable family atmosphere where the athletes also learn the importance of developing inner strength, self-respect, and sportsmanship. We hope to inspire each athlete to achieve their personal best, both in the competitive cheerleading arena and beyond.
We believe that a program built on this foundation will produce self-reliant, disciplined, and confident athletes who will carry these life skills into every other aspect of their lives. We believe that every child has untapped talent and we are proud to provide the opportunity to develop that potential. We believe that Santa Monica Athletix Xtreme gives every athlete a chance to achieve their personal best.
Our Staff
Our coaches are dedicated to helping every athlete achieve their potential through a positive, disciplined, safety-first based program that is rooted in a passion for this amazing sport (and yes it is a sport). They find it a joy to watch athletes return year after year and swell with pride watching the confident young ladies they once coached continue to cheer in high school and college. We are proud that our staff is AACCA, USASF, and CPR/First Aid certified, and continues to learn and grow through attending numerous professional coaching conferences and seminars, learning and finding inspiration in their peers.
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Coach Erika and Coach Sequoia cheered together in high school, and have been coaches for over 20 years. After successfully building the Santa Monica Vikings Youth Cheer program and earning multiple national and state titles, they were continuously asked by parents and athletes to continue the experience past the youth level. They could not be more proud to be Co-owners/Founders/Coaches of SMAX. This has truly been a dream for the “dynamic duo” for quite some time and they are extremely excited to finally make that dream a reality. With experience, passion, and a true love for the sport, they can say, with confidence that SMAX has grown to become the premier non-affiliated, independent cheerleading program on the Westside.
Coach Holly completes the SMAX coaching staff with a passion for athlete development that matches the SMAX coaching philosophy. Holly was a parent volunteer in the youth sports community for 10 years. Her decision to coach with SMAX was inspired by her own child's experience with the program and how the teamwork skills benefit the athletes outside of the cheer gym. Her dedication and love for the sport is an asset to the coaching team and she looks forward to another successful season with SMAX.
Accomplishments
2022 Quest National Champions (Hit Squad)
2022 JAMZ National Champions (X-Force)
2021 First place and Gold Bid Recipient - US Finals (X-Factor and X-Force)
2021 Partial Paid Bid - The Quest (X-Factor and X-Force)
2020 First place and Grand Champs - Spirit Brands (X-Factor)
2018 First place and Grand Champs - JAMZ Holiday Showcase
2018 First place and Grand Champs-Cheer Champs
2018 First place - USA Jr. Nationals
2017 First place - JAMZ Youth Nationals
2017 First place - USA Jr. Nationals
2016 First place and Grand Champs - JAMZ SoCal Challenge Cup
